3D architectural visualization uses spatial 3D graphics and all benefits that this area of graphic presentation brings:

• plasticity
• display quality
• multifuctionality
• availability
• accuracy
• clearness

Many architectural companies or studios cannot imagine their activities without it. Frequently, they establish their own divisions that work at this area and take care of it.

3D architectural visualization involves creating the 3D model that proportionally and dimensionally corresponds to the actual intended object. Once the form is brought to an end, there is a stage of applying material that the individual components will be made of (stonework, bricks, etc.). Such prepared models / scenes are then illuminated as requested and the final rendering to the final image is carried out.

There is an enormous demand for these visualizations by construction and development companies that are using them for presentation or marketing purposes. The buildings the construction of which is just about to start are sold on the basis of these visualizations. It is popular to use for urban studies too.

The advantage of 3D architectural visualization is the fact that as soon as we have created a scene with 3D models, we may continue to work with it, modify it, come up with modifications and improvements, other form variants or alter the used materials. It also serves for further processing in the architectural animation. From the prospective viewpoint, this type of visualization has a great future ahead.