The main goal of architectural visualization is to have an opportunity to show in clear and visual form that the given building or proposal are the correct and best solution in the given conditions. When processing the architectural visualization, the advanced 3D visualization programs and techniques are used. The emphasis is on light in particular.

After 3D graphics appeared, 2D graphics in this area has moved to the stage of initial draft and concept from which 3D architectural visualization is subsequently created.

An architectural idea can be transformed to more specific and tangible form, which is easy to understand. Architectural visualization enables us to see the finished building before its implementation actually starts. The ratio of visualization costs and its utility value given by professional processing is the watertight argument for having it done.

Not only is architectural visualization used for final presentation purposes, it often helps an architect or a designer as it gives feedback for the product appearance and quality in the design process. It allows for changes in dispositions, forms, colours and materials in nearly real time and thus contributes to improving the design quality.

The times of cardboard models are long gone. Architectural visualization has replaced it. If someone does not like to say goodbye to the models, nothing is easier than to take the final scene with the design and have it printed on the 3D printer. The result is the model that copies the final design at a precise scale.

Contemporary architectural visualization is heading towards photorealistic outputs which are impossible to tell from the real photo.