Besides technical skills, this type of visualization requires an idea and personal approach of a 3D graphics designer. Here, it is not just about applying the familiar processes but more about “getting the spirit of” the scene, giving a thought to its meaning or purpose. Then, the result is not just a picture, but a piece of work that makes a spectator interested by its form, colour, idea or atmosphere. For exterior or interior, the creative visualization lies, for example, in a different colour, which enhances the quality of the design itself. An unusual camera view, which deviates from the routine standards, may also be fascinating.

Generally speaking, every noticeable deviation from commonly used results and conventions can be considered creative. The attention must be paid to the final effect that the work will have on the customer. A shocking topic will indeed attract attention, but may not always be the right choice.

Currently, this type of visual presentation is getting more and more popular and in demand. The visualizations are beginning to be hard to tell from reality and the customer’s eye is now often experienced and demanding. This fact causes an increased interest and drawn attention if the visualization is processed with some interesting, innovative deviation or an idea, which makes it stand out from the routine.

Creative visualization is more expensive and obviously more time-consuming. However, higher costs of visualization do pay dividends several times over in its final effect and ability to attract attention and sell. In the field of visualization, we can expect significant segmentation to ordinary and creative workers. Both groups will have similar technical skills, but the added value of the artistic approach of a creative visualizer will stand out greatly in the homogenous field of technical quality.